1 Research
Based in a business park, Calibar has a strong regular customer base, and as such the rebrand would have to appeal to the corporate nature of that customer base.
2 Logo
The logo uses a modern and geometric typeface which had edges slightly rounded off to give it a more friendly appeal.
3 Signage
Large and small scale signage was installed.
4 Print Design
Stationery, menus, promotions were all redesigned to maintain consistency with the new brand.
5 Cups
Takeaway coffee cups were printed.
