Calibar

August 2014

Web Branding Print
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Overview

Calibar is a Cafe in the Scoresby, VIC also offering catering to local businesses in the area, and functions. Frank and the team approached Fluent Pixel as they were planning on refitting the venue, and wanted a complete re-brand to be a part of that process.

Research

1 Research

Based in a business park, Calibar has a strong regular customer base, and as such the rebrand would have to appeal to the corporate nature of that customer base.


Logo Logo

2 Logo

The logo uses a modern and geometric typeface which had edges slightly rounded off to give it a more friendly appeal.


Signage Signage

3 Signage

Large and small scale signage was installed.


Print Design Print Design

4 Print Design

Stationery, menus, promotions were all redesigned to maintain consistency with the new brand.


Cups

5 Cups

Takeaway coffee cups were printed.