South Cranbourne Vet

October 2012

Web Branding Print
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Overview

The South Cranbourne Veterinary Surgery provides high quality health care for all companion animals and are situated in Melbourne’s outer south east. South Cranbourne contains two large-scale housing developments which means they are working with a large number of new families.

Strategy

1 Strategy

A thorough initial consultation was carried out with Jacinta and Jack to get a solid brief. Various research and planning methods were then used to define a clear direction and feel for the brand.

"Brett has created a striking and professional business identity capturing the modern family friendly look we were after. From helping us define the brief, designing the logo and organising our stationery, nothing was too difficult. Our responsive website not only provides everything we wanted in a bold and clear manner but also allows us the flexibility to manage its content."

Jacinta & Jack Nicolas South Cranbourne Veterinary Surgery


Logo Logo

2 Logo

The outcome was a visual identity that is fun, professional and minimalist.


Identity

3 Identity

Due to the large number of staff that would be managing the visual identity assets, a style guide was arranged to give clear directions on how to use the logo, fonts and colours.


Online Online

4 Online

A mobile friendly website was then developed on an editable Content Management System with a newsletter system and a freshly designed Facebook and Twitter account.


Stationery Stationery

5 Stationery

Stationery was developed to have an even more unique and consistent interaction with their customers.