Star Plus Electrical

October 2014

Web Branding Print
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Star Plus Group provide high quality electrical services to domestic, commercial and industrial clients in the Adelaide area. They approached Fluent Pixel to create a dynamic brand architecture that could be easily expanded as the business grows and creates additional sub-brands in the future.

Brand architecture Brand architecture

1 Brand architecture

The solution was to create a set of icons, typography system, and colour configuration to apply to each of the current planned sub-brands, and then create brand assets for the Star Plus Electrical arm of the business.


2 Iconography

A simple icon set was illustrated that could be easily added to as new services and sub-brands are created.

Stationery Stationery

3 Stationery

Stationery, DL flyers, invoice templates were also created.

Van wraps

4 Van wraps

Here you can see the value and simplicity of the icon set.


5 Website

A complete responsive web solution was created built on ExpressionEngine, allowing for all future pages and promotions to be added. A custom blog, booking form and quick callback form were also added.